Register your Official NASCAR Hologram(s) here. For each valid Hologram code entered, pick from a pool of E-gifts, such as exclusive NASCAR wallpaper, videos, and even a 30-day trial subscription to the Official NASCAR Members Club! For each valid Hologram entered, you may also enter one of the many sweepstakes offered by NASCAR or its partners**.

Wondering what a NASCAR Hologram is, exactly? Check out the Frequently Asked Questions!

For information about the new Official NASCAR Pin Trading Program, click here!

Click here to review legal lines for NASCAR Team Properties licensed merchandise.

Featured Sweepstakes

Sunday, March 01, 2015 2015 Daytona 500 Hat and Tee

One (1) 2015 Daytona 500 hat and one (1) 2015 Daytona 500 tee by Chase Authentics

Saturday, February 28, 2015 2015 Daytona 500 Prize Bundle

One (1) 2015 Daytona 500 hat, one (1) 2015 Daytona 500 tee, one (1) Daytona 500 firesuit jacket, and one (1) Daytona International Speedway hoodie.

Previous Winners


Sign in to your NASCAR Hologram Rewards account to participate, or register if you are new to NASCAR Hologram Rewards. Once logged in, you can review the status of your redeemed and unredeemed Holograms, download your E-Gifts, check on the outcome of your registered sweepstakes, and more!

NO PURCHASE NECESSARY TO ENTER OR WIN A SWEEPSTAKES. A PURCHASE WILL NOT IMPROVE YOUR CHANCES OF WINNING. Sweepstakes may be subject to terms and conditions. Please review the terms and conditions of each sweepstakes before entering. Unless otherwise stated, sweepstakes are open only to U.S. residents aged 18 or older.

**Sweepstake offerings subject to change without prior notification.