Register your Official NASCAR Hologram(s) here. For each valid Hologram code entered, pick from a pool of E-gifts, such as exclusive NASCAR wallpaper, videos, and even a 30-day trial subscription to the Official NASCAR Members Club! For each valid Hologram entered, you may also enter one of the many sweepstakes offered by NASCAR or its partners**.

Wondering what a NASCAR Hologram is, exactly? Check out the Frequently Asked Questions!

For information about the new Official NASCAR Pin Trading Program, click here!

Click here to review legal lines for NASCAR Team Properties licensed merchandise.

Featured Sweepstakes

Monday, December 12, 2016 Autographed Official 2016 Chase for the NASCAR Sprint Cup Series hats by New Era!

Chris Buescher, Kyle Larson, Austin Dillon and Chase Elliott all participated in the NASCAR Chase for the Sprint Cup for the first time this year!  Register today for a chance to win a set of autographed Official 2016 Chase for the NASCAR Sprint Cup Series hat by New Era!

Sunday, December 11, 2016 NASCAR Hologram Rewards Grand Prize

Register for your chance to win two (2) NASCAR Racing Experience Practice sessions at any one of NRE's 14 tracks across the US.

Previous Winners


Sign in to your NASCAR Hologram Rewards account to participate, or register if you are new to NASCAR Hologram Rewards. Once logged in, you can review the status of your redeemed and unredeemed Holograms, download your E-Gifts, check on the outcome of your registered sweepstakes, and more!

NO PURCHASE NECESSARY TO ENTER OR WIN A SWEEPSTAKES. A PURCHASE WILL NOT IMPROVE YOUR CHANCES OF WINNING. Sweepstakes may be subject to terms and conditions. Please review the terms and conditions of each sweepstakes before entering. Unless otherwise stated, sweepstakes are open only to U.S. residents aged 18 or older.

**Sweepstake offerings subject to change without prior notification.